Fractional CMO and marketing leadership
I was Vice President of Digital Marketing at Santander Consumer USA and led the digital marketing, analytics, and marketing automation teams at GM Financial. As a fractional CMO I set the marketing plan, manage the people and agencies doing the work, and build the website, tracking, and CRM pieces myself.
Based in Denton, Texas. I meet in person with companies in Denton, Argyle, Krum, Sanger, Little Elm, Lewisville, and Carrollton, and work across Dallas–Fort Worth.
- approximate customer acquisition cost at EverFleet, before and after
- $500 → $40approximate customer acquisition cost at EverFleet, before and after
- J.D. Power 2024 digital experience ranking in automotive finance, at GM Financial
- #1J.D. Power 2024 digital experience ranking in automotive finance, at GM Financial
- person digital organization led
- 100+person digital organization led
- years building digital products
- 20+years building digital products
When this is a fit
You're spending on marketing and can't say what works
Ads, agency retainers, and tools add up, but nobody can tie them to customers. I start by making the numbers trustworthy.
Marketing is run by whoever has time
A founder or a junior hire is doing their best without a plan or a senior person to ask.
Your agency needs a boss
Agencies do better work when someone on your side sets priorities, reviews results, and knows enough to push back.
Your marketing tools don't connect
The website, CRM, email, and ad platforms were set up separately. Leads get lost between them and reporting is guesswork.
What I do
Marketing strategy and plan
Who you sell to, which channels to use, what to spend, and what to stop doing. Written down, with targets.
Paid acquisition
Google Ads and Meta campaigns, managed directly or through your agency. At EverFleet this work cut customer acquisition cost from about $500 to about $40.
Measurement and attribution
GA4, conversion tracking, and CRM reporting set up so you can see cost per customer, not just clicks.
Website and conversion
Landing pages, site changes, and testing. I write and ship the code myself, so fixes don't wait on a developer.
CRM and marketing automation
HubSpot or your CRM set up to capture leads, follow up, and report on what happens next.
Team and agency management
Hiring, team structure, agency selection, and accountability for whoever does the work.
Questions
What does a fractional CMO do?
A fractional CMO does the job of a chief marketing officer for part of the week: setting the marketing strategy and budget, choosing channels, managing staff and agencies, and reporting results to the owner. You get senior marketing leadership without a full-time executive salary.
How is a fractional CMO different from a marketing agency?
An agency carries out campaigns. A fractional CMO decides what marketing should do, sets the budget, and holds the agency and the team accountable for results. I can work with the agency you have or help you pick one.
Do you run the campaigns or only set strategy?
Both. I manage Google and Meta ads directly and build landing pages, tracking, and CRM integrations myself. When a team or agency is the better choice, I direct them instead.
Can one person cover marketing and technology?
Yes, and in a small company it helps. Many marketing problems are partly technology problems: tracking, the website, the CRM. I also work as a fractional CTO and CIO, so one engagement can cover both sides.
How many hours a week does a fractional CMO work?
Most of my engagements run 10 to 20 hours per week. Pricing depends on scope and hours, so email me for a quote.
Is there a fractional CMO in Denton, TX?
Yes. I am based in Denton, Texas, and work as a fractional CMO for companies in Denton, Argyle, Krum, Sanger, Little Elm, Lewisville, and Carrollton, and across Dallas–Fort Worth. I meet clients in person.
Let's talk about where you're stuck
Tell me what you're working on and what's in the way. I'll tell you honestly whether I can help.
Email [email protected]